The mobile phone is one of the fastest moving technologies on the planet. This portable communications device is no longer just a phone. The mobile phone has reached the point where it's a viable marketing medium. All of the new phones include SMS text capability
A recent study of 1300 Marketing Directors or above sited that 57% of the respondents said that email marketing will receive the greatest investment in 2009. It's not that other initiatives are not important it's just that email has proven the most valuable way to
There are five best practices before subscribers open your messages to help keep them from hitting the spam button.
1. From Address
Make sure your From address is friendly and recognizable. It should contain the name of your company or well-known personality related
You may have seen the recent ominous headlines heralding doom for online ad networks. The Wall Street Journal headline reads, "Shakeout Threatens to Thin Out Web-Ad Brokers." Silicon Alley Insider says "Dozens and Dozens of Ad Nets Will Die."
But, what is really
It's been a long time coming but the promise of niche targetability is finally reaching the big boys in the social media space. With the launch of myAds from MySpace, I can now target only the very specific audiences I want to reach - based on demographics and
Most marketers believe that spammy looking content is the reason Internet service providers and major corporations block incoming e-mail.
It used to be true that words, like "Free" and "Mortgage", had a noticeable impact on email delivery. But spam filters have gotten
Due to the processes that ISP's are invoking to reduce the amount of SPAM you're probably getting more than half of your email blocked (unless you're using a Tier 1 provider). We can run a test on your email to see what the actual deliverability truly is if
It's not Flash or no Flash the answer is using the best of both worlds. Flash has been around for a while now. Whenever we ask clients to give us a list of sites that they like they send us a list of Flash sites. Once we talk to them about some of the challenges
Social media seems to be one of the hottest buzz words of the day. There are so many people talking about what they like and what they don't like on thousands of blogs on the Internet. It would take thousands of man hours to comb through all the blogs and gather the
At Ontarget we have a specific view on job titles. I think everyone wants to feel that they're important. One way of letting people know that you're important is through your job title. Companies spend a great deal of time and money managing job titles. Job titles