It's that time of the year. We're not talking about sending your customer list a tin of cookies. We're talking about content treats. Hopefully you already have your holiday communications calendar prepared and your pulling together your content treats. Here's a few
It's not email vs. social marketing it's email and social marketing. Communicating within social media is basically using it as a distribution method just like we use email as a distribution method. The rules that apply for an effective email program are the same as
Google's Sidewiki, released on September 23, is a browser plug-in that allows anyone to add their own comments to a page for others to see that have the Sidewiki plug-in. Did I say that you can't filter these comments? YOU CAN'T.
The basic idea is that every page
No matter which analytics tool you're using you need to make sure you have the basic elements covered. Web site analytics used to be something that was buried in the IT department. Then it was a metric that the marketing department would us but it was still looking
New stats out for August show a huge increase in the number of video streams watched online from the same time a year ago. The metric coming from Nielsen VideoCensus showed a 41% increase in the number of online video streams viewed in the month of August compared to
Most companies have been totally focused on new prospects vs. looking at their past customers as new prospects. Right now customers are cutting through the advertising price wars and looking for a brand they can trust and still receive a fair price. There will
Social media is being widely used in various ways. Businesses are jumping in with both feet before they test the depths of the water. There's a huge anxiety around being involved in social media. Unfortunately, very few are or understand how to measure the benefits of social media. A recent survey from MarketingProfs showed 47% were very interested in measuring their social media and 32% were somewhat interested in measuring their social media efforts.
The same study also showed that only 21% feel they are
Most everyone knows that when you break the rules in email marketing, you get labelled as a spammer and your IP address gets blacklisted.
Recently, however, ISPs have begun to permanently blacklist domains, not just IP addresses. That makes your web address unusable
Do you know what a chiclet is? You've seen them all over the Web. Now you're starting to see them in emails and within the online ad banners. Chiclets are the small images that represent social media environments such as Facebook, Digg, Delicious, LinkedIn, etc.
So what does that mean? If you look at how people experience various social media you can see that Twitter is a place where you see content as it's moving very quickly in time. A social community that holds items like photos, videos, articles, etc. would be