Social media is the buzzword this year but how many are really using it and who are they? A recent report came out from Anderson Analytics uncovers some of the latest stats available about this media channel. More than one-third of Americans are now regularly using social networks. What does regular mean? The study characterizes them as those people who have logged one once within the past 30 days.
Of the 110 million regular users 67 million of them are under the age of 35. The study showed that even though women represent the majority (55 percent), men tend to average more "friends" across Facebook, Twitter and LinkedIn. A large part of this is probably due to the fact that men are more likely to connect with strangers online than women are.
Social Network Number of Users % Stating Most Valuable
Facebook 78 Million 75%
MySpace 67 Million 65%
LinkedIn 11 Million 30%
Twitter 17 Million 12%
Respondents indicated which networks they would be increasing their use of:
- Facebook - 59% increase
- LinkedIn - 59% increase
- Twitter - 53% increase
Social marketing is the best channel for brands to connect with consumers. Fifty percent of the respondents said they follow a commercial service, product or brand on a social networking site. Only 23% stated that they say negative things about a brand online.
Social marketing is here and it's a great channel to communicate as well as uncover specific research. The most important aspect is the upfront planning that must occur before just jumping in. It's very important to work with a company like Ontarget that works with and monitors the new aspects of the most popular social networking sites. If you're interested visit our site at http://www.ontargetinteractive.com or call us at (816) 527-8488.
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