A recent study of 1300 Marketing Directors or above sited that 57% of the respondents said that email marketing will receive the greatest investment in 2009. It's not that other initiatives are not important it's just that email has proven the most valuable way to increase and measure customer engagement.
The most important measurement listed in the survey was "Customer Satisfaction." In this down economy it's extremely important to maintain the relationship with your current customers. Companies spend millions of dollars on continually trying to attract new customers with very little attention to current and past customers. A customer has already gone through the purchase process of selecting a company so it cost less to get a current customer to make another purchase than it does to convince a new prospect.
Email is a very inexpensive way to manage a relationship with your customers. There has to be a value exchange in order to create a good relationship marketing program. We help our clients identify things that their customers feel are valuable. We end up creating a program that includes things with a high preceived value but a low internal cost. We add to the value by allowing the customers to interact with our client's brand. We ask them questions, we let customers pick names, make selections, etc. In short, we interact with them.
If you need help developing a successful customer engagement program just give us a call at (816) 529-9000 or visit our web site at www.ontargetinteractive.com.
written by 1.Incentive Programs , April 18, 2009
These are all the best ways to generate a solid business model.
Long term reccuring customers are where the money is at.
If you treat and market your loyal customers
with incentive programs,sales incentives,
and customer loyalty programs,
you will be setting yourself up for
long term success based on proven business principles.
As we all know as well we spend less money typicall retaining customers than seeking out new ones.