We can utilize weather conditions at the ZIP code level to promote a specific product or service. We can target by specific temperature, humidity, pollen level, rain, etc.
I don't know how to get more targeted than this. For instance if you own a furnace and air conditioning company, the weather is very important to the level of importance your ad will have on the consumer. We can load a bunch of ZIP codes around specific dealer locations and create an ad for furnaces and one for air conditioners. If the temperature is 40 degrees or below in a ZIP code that prospect would see the furnace ad. If it was 70 degrees or more in that ZIP code they would see the air conditioner ad. If the temperature is in between 40 and 70 no ads are displayed.
This is just one example of targeted marketing. We look at how we can utilize various targeted media channels as well as creative to provide a relevant message to prospective customers. If the prospect isn't in the mode to think about a particular product and/or service why waste the money trying to market to them?
This is a great example of a marketing initiative that is targeted, relevant and measurable. These are the three attributes that we look for in all of our solutions. If you have any questions please contact Ontarget at info@ontargetinteractive.com
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