Social media seems to be one of the hottest buzz words of the day. There are so many people talking about what they like and what they don't like on thousands of blogs on the Internet. It would take thousands of man hours to comb through all the blogs and gather the good and bad information that pertained to your business. Until now.
Ontarget has the ability to search through thousands and thousands of blog entries for specific words and phrases. We have the ability to understand the sentiment of a brand by looking at the combination of nice words and bad words that are close to the brands name.
How powerful is this information? Companies normally send surveys to their customers as well as those that are not customers. Some still do mall surveys while others do them through email. The only problem is that the data isn't extremely valid. We all tend to check out if the survey is too long and if we're getting paid to take it a large percentage of the people don't care if they enter their true feelings. Searching through the various social media blogs on the Internet you get true feedback because it's not a survey the person's taking it's a post or comment on a person's blog. They don't know you're actually looking at their response.
There are multiple ways to jump into the social media world of marketing. One of the first ones that we recommend is to monitor your brand, your competitor's brands as well as your industry as a whole. If we see an opportunity where our clients can promote a positive impact on their brand we recommend making a response on the actual blog. It might be that we're making a statement that shows compassion, one that exudes great customer service, one that shows our client as a leader, etc.
The bottom line is that social media marketing can be very dangerous for a brand if it's not handled correctly. Don't go out and start a blog for your brand just because you think that you need to get into the Web 2.0 world. Ask a lot of questions and by all means call us and we'll try to point you in the right direction.
If you need help with your social marketing don't hesitate to call us at (816) 529-9000 or visit our web site at www.ontargetinteractive.com.
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