Forester just came out with a report from Marketing Executives that shows their projected marketing spend over the next 5 years. The research shows that Marketers are forecasting to double their Search Marketing spend over the next 5 years. Interactive Marketing spend increases greatly over the next 5 years with a reduction in traditional advertising.
Search Marketing is key to a marketing plan because it only involves qualified leads. No one goes to Google to just search for random stuff. We all go to Google to search for products and services we're interested in purchasing now or in the near future.
We've seen numerous clients that have tried to implement Search Marketing and feel that it doesn't work. All of our media specialists are Google certified and we've always found that we can take a client's program and drive a positive return on the investment. It's not about the number of clicks that go to your site it's the number of conversions. This is a big mistake that clients make when they try to do it on their own.
Search Marketing (when tied into your Web site analytics correctly) can provide a great deal of information about the type of keywords that resonate with your audience as well as the ad copy that tends to drive them to engage in your brand.
Search Marketing is a service we provide for almost every client because of the qualified lead and the fact that you only pay (SEM only) when someone clicks on your ad. Wouldn't it be great if we could click on a TV commercial and only pay for the people that click vs. the numerous people that never see the ad.
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