We're not trying to make a statement for PPC (pay-per-click) over SEO (search engine optimization) in this article. Both are very important and work very well together. This article is about the incredible return on investment you get from a properly implemented and optimized PPC program. I did preface that with a properly implemented and optimized program. Several have tried to do it themselves and feel that it doesn't work.
Can someone with a little understanding setup a PPC account, enter their credit card and drive some clicks to their Web site? Yes. At least fifty percent of our clients tried PPC themselves. Every one of them said that it didn't work. That statement always makes me feel good. It means we still provide a very valuable service. Our media specialists understand how to implement and optimize PPC to a point where we always see a measurable positive return on investment.
Pay-Per-Click is just what it says; you only pay when someone clicks on your search ad. We're in control of the maximum paid per keyword/s, the days of the week that the ads run, the hours per day the ads run as well as the cities and/or distance from a location the ad appears. This level of control provides a quick switch to turn your advertising on and off. This is very advantageous for product launches as well as when you want to capture specific seasonal traffic.
Placing a tracking pixel on specific pages allows us to track which keywords drive the behaviors we desire. We normally place a tracking pixel on the "Thank You" page that comes up once a visitor submits their information in a form inquiring about the service/product they provide. This provides us with the ability to truely measure the cost per lead that comes from PPC advertising.
If you have any questions please contact us by going to www.ontargetinteractive.com.
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