So what does that mean? If you look at how people experience various social media you can see that Twitter is a place where you see content as it's moving very quickly in time. A social community that holds items like photos, videos, articles, etc. would be considered more of a lake of information vs. a river.
Understanding how the consumer interacts with the various social media vehicles out there helps us know whether it makes sense for a client's strategy or not. Twitter is good for short-term promotions. You shouldn't think that a tweet two weeks ago would still have much of a lasting impression. Twitter drives a burst of interaction vs. a community that may have information from months ago that now becomes relevant because of a consumers current situation.
We probably sound like a broken record but you just don't want to jump into social marketing and start posting things on your Facebook page, tweeting on your companies Twitter account, etc. You have to look at your marketing strategy first and then look at the social vehicles that are available and select the vehicle and the correct communications strategy for that vehicle. Measure twice and cut once. If you're looking at how to start with social marketing let us come in and create a program for you after looking at your marketing strategies and key performance indictators. We're ready to increase your ROI. (816) 529-9000 or www.ontargetinteractive.com.
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