Terry Oehrke's Blog
Description:
Relevant interruptions is what we believe and create for our clients. It's not about award winning creative, it's not about technology it's about creating something that's relevant to the targeted customer in a way that makes them take notice.

We use marketing, creativity and technology to implement and manage our efforts for our clients. If we're not taking your dollar and giving you a dollar plus back we shouldn't be doing anything for you.
 

Average Cost Per Click Data

Posted by: Terry Oehrke in SearchPPC on

Search Engine Marketing CPC This is some recently release data about the average cost per click for some of the largest Search Engine Marketing

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Who's Ontarget?

Posted by: Terry Oehrke in Ontarget on

Internet Marketing Ontarget is a marketing agency, a purveyor of ideas, and if you ask our clients, we’re the kind of folks who make you feel right at home.  With a solid foundation in digital and interactive marketing, we hang our hat on the notion that everything can be measured to

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Email Helps Traditional ROI

Posted by: Terry Oehrke in StrategyRelationship MarketingLoyalty MarketingEmailDatabase MarketingB2CB2B on

Email Analysis and Reporting Too many people separate interactive marketing from traditional advertising.  When in actuality the two should learn from each other.  Email is a prime example.  The Analysis and Reporting part of our Email Marketing service provides vital customer information. 

Our

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Name Your Facebook Page

Posted by: Terry Oehrke in StrategySocial Media on

Interactive Marketing As Facebook starts to make a company page more like a personal profile page it's important to stake your claim.  Since the middle of June you have been able to create your own Facebook page name.  Unfortunately you can't just create a company page and pick a name. 

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Current Social Media Stats

Posted by: Terry Oehrke in Social MediaNew MediaB2C on

Social Media Stats Social media is the buzzword this year but how many are really using it and who are they?  A recent report came out from Anderson Analytics uncovers some of the latest stats available about this media channel.  More than one-third of Americans are now regularly using

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Twitter and Marketing

Posted by: Terry Oehrke in StrategySocial MediaNew Media on

For the younger socially connected audience Twitter is a marketing tool worth taking a look at.  There are several ways to use Twitter.  Some companies waste a lot of time and money trying to implement Twitter as a social marketing tool.  It's important to create a

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Search Marketing Spend Forcasted to Double

Posted by: Terry Oehrke in SEOSearchPPCOnline AdvertisingB2CB2B on

Certified Google Professionals Forester just came out with a report from Marketing Executives that shows their projected marketing spend over the next 5 years.  The research shows that Marketers are forecasting to double their Search Marketing spend over the next 5 years.  Interactive Marketing

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SMS to Mobile Web Site

Posted by: Terry Oehrke in New MediaMobile Marketing on

The mobile phone is one of the fastest moving technologies on the planet.  This portable communications device is no longer just a phone.  The mobile phone has reached the point where it's a viable marketing medium.  All of the new phones include SMS text capability

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Customer Engagement Important in the New Economy

Posted by: Terry Oehrke in Relationship MarketingLoyalty MarketingDatabase MarketingB2CB2B on

Relationship Marketing A recent study of 1300 Marketing Directors or above sited that 57% of the respondents said that email marketing will receive the greatest investment in 2009.  It's not that other initiatives are not important it's just that email has proven the most valuable way to

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Hitting the Spam Button

Posted by: Terry Oehrke in Relationship MarketingLoyalty MarketingEmailDatabase Marketing on

Don't Push the SPAM Button There are five best practices before subscribers open your messages to help keep them from hitting the spam button.

 

1. From Address

Make sure your From address is friendly and recognizable. It should contain the name of your company or well-known personality related

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