Terry Oehrke's Blog
Description:
Relevant interruptions is what we believe and create for our clients. It's not about award winning creative, it's not about technology it's about creating something that's relevant to the targeted customer in a way that makes them take notice.

We use marketing, creativity and technology to implement and manage our efforts for our clients. If we're not taking your dollar and giving you a dollar plus back we shouldn't be doing anything for you.
 

Why Is Your Email Getting Blocked?

Posted by: Terry Oehrke in Relationship MarketingLoyalty MarketingEmailDatabase Marketing on

Why is your email getting blocked Most marketers believe that spammy looking content is the reason Internet service providers and major corporations block incoming e-mail.

It used to be true that words, like "Free" and "Mortgage", had a noticeable impact on email delivery. But spam filters have gotten

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Do You Know Where Your Email's Going?

Posted by: Terry Oehrke in Relationship MarketingEmail on

Email Deliverability Due to the processes that ISP's are invoking to reduce the amount of SPAM you're probably getting more than half of your email blocked (unless you're using a Tier 1 provider).  We can run a test on your email to see what the actual deliverability truly is if

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To Flash Or Not To Flash, Is That the Question?

Posted by: Terry Oehrke in StrategyB2C on

To Flash or not to Flash, is that the question It's not Flash or no Flash the answer is using the best of both worlds.  Flash has been around for a while now.  Whenever we ask clients to give us a list of sites that they like they send us a list of Flash sites.  Once we talk to them about some of the challenges

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Monitor the Buzz

Posted by: Terry Oehrke in Social MediaSEOOnline Advertising on

Social media seems to be one of the hottest buzz words of the day.  There are so many people talking about what they like and what they don't like on thousands of blogs on the Internet.  It would take thousands of man hours to comb through all the blogs and gather the

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Don't tell me just show me

Posted by: Terry Oehrke in Ontarget on

At Ontarget we have a specific view on job titles.  I think everyone wants to feel that they're important.  One way of letting people know that you're important is through your job title.  Companies spend a great deal of time and money managing job titles.  Job titles

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Are You Testing Your Marketing?

Posted by: Terry Oehrke in StrategyEmailDirect MailDatabase Marketing on

It's important to measure your marketing efforts so you can ensure that each one is worth the investment but also so you can improve the effectiveness of each marketing tactic. Consumers and businesses no longer fit into one major medium so we're not trying to compare

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Clicks Are Only Part of the Equation

Posted by: Terry Oehrke in SearchPPC on

Efforts such as PPC (Pay-Per-Click) and SEO (Search Engine Optimization) have a goal of increasing the number of clicks to your site. However, just because they've landed on your web site doesn't mean that the visitor wants to behave the way you desire them to. How

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The ROI on PPC

Posted by: Terry Oehrke in StrategySearchPPC on

We're not trying to make a statement for PPC (pay-per-click) over SEO (search engine optimization) in this article. Both are very important and work very well together. This article is about the incredible return on investment you get from a properly implemented and

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How Much Does A Web Site Cost?

Posted by: Terry Oehrke in StrategyEcommerce on

This should be a simple question but unfortunately there isn't an answer to this question. When someone asks us this question we try to associate a process that they may be familiar with in order to understand where we're coming from. We tell the the person that it's

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Is the Cost Worth The Risk?

Posted by: Terry Oehrke in StrategyRelationship MarketingLoyalty MarketingEmailDatabase Marketing on

With all the SPAM blockers on the Internet, it's difficult to impossible for a company to communicate with their customers and potential customers using an internal email system. No one wants SPAM in their inbox. The ISP's don't want SPAM filling up their hard drives

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