Terry Oehrke's Blog
Description:
Relevant interruptions is what we believe and create for our clients. It's not about award winning creative, it's not about technology it's about creating something that's relevant to the targeted customer in a way that makes them take notice.

We use marketing, creativity and technology to implement and manage our efforts for our clients. If we're not taking your dollar and giving you a dollar plus back we shouldn't be doing anything for you.
 

Ontarget - What we believe in

Posted by: Terry Oehrke in Ontarget on

Ontarget is a marketing agency not an advertising agency. Advertising is part of what we do but markeitng includes much more than just advertising. Marketing includes sales leads, product development, customer service and much more.

 

Things we believe in:

  • Give us a

Comment (0) Read More...

Search PPC or SEO

Posted by: Terry Oehrke in SEOSearchPPCB2CB2B on

 Pay-Per-Click (PPC) is the part of the search results screen that includes the couple of entries at the top as well as the listings down the right side. These placements are based on an auction-like service that sets a specific ranking based on the maximum price the

Comment (1) Read More...

Is Weather Important to Your Sales?

Posted by: Terry Oehrke in Online AdvertisingNew MediaB2CB2B on

We can utilize weather conditions at the ZIP code level to promote a specific product or service. We can target by specific temperature, humidity, pollen level, rain, etc.

I don't know how to get more targeted than this. For instance if you own a furnace and air

Comment (0) Read More...

Turn Your Marketing Green

Posted by: Terry Oehrke in StrategyRelationship MarketingLoyalty MarketingEmailDirect MailDatabase MarketingB2C on

This might sound weird but there are huge movements to move away from printed materials with the biggest one being catalogs. Schools are having contest to see how many catalogs a class can unsubscribe from. Take a look at the video here. There are sites that make it

Comment (0) Read More...

Who's Your Target Customer?

Posted by: Terry Oehrke in StrategySocial MediaRelationship MarketingLoyalty MarketingDatabase MarketingB2CB2B on

Unfortunately, this question rarely comes up from a traditional advertising agency. That's why I started Ontarget and made sure that our classification is a marketing agency. This question is very important and should be asked. Without this understanding you don't

Comment (3) Read More...

Customer Seduction

Posted by: Terry Oehrke in Social MediaRelationship MarketingLoyalty MarketingB2CB2B on

The days of passing an ad in front of someone seven times to make them purchase are over.  With the advent of DVR (Digital Video Recorders) people have made two very important statements.  First, I want content when I want it.  Second, I want to be able to fast forward

Comment (0) Read More...

Social Networks are Focus Groups 2.0

Posted by: Terry Oehrke in StrategySocial MediaRelationship MarketingLoyalty MarketingB2CB2B on

Smart companies are creating social networks to open up the dialog between their brand and the users of the brand. Most brands use these as a promotional channel but there's another very important use of a brand's social network, research.

 

The typical way to gain the

Comment (0) Read More...

This Isn't Your Father's PR

Posted by: Terry Oehrke in Social MediaNew MediaB2CB2B on

PR has always been the way to reach media professionals when you had a significant newsworthy event of interest.  The measurement for PR has always been the number of media impressions.  Impressions on TV, radio, in newspapers, magazines, etc.

The research, conducted by

Comment (0) Read More...

<< Start < Prev 1 2 3 4 Next > End >>