Blog Entries for Terry Oehrke

Provide Holiday Treats

terry@ontargetinteractive.com — Wed, 14 Oct 2009 06:00:00 +0100

It's that time of the year. We're not talking about sending your customer list a tin of cookies. We're talking about content treats. Hopefully you already have your holiday communications calendar prepared and your pulling together your content treats. Here's a few recipes for some holiday treats:

A little Holiday Cheer

Lik [...]

Email With Social Marketing

terry@ontargetinteractive.com — Thu, 08 Oct 2009 06:00:00 +0100

It's not email vs. social marketing it's email and social marketing. Communicating within social media is basically using it as a distribution method just like we use email as a distribution method. The rules that apply for an effective email program are the same as the rules that apply to an effective social marketing program. P [...]

Public Comments on Your Web Pages

terry@ontargetinteractive.com — Fri, 02 Oct 2009 06:00:00 +0100

Google's Sidewiki, released on September 23, is a browser plug-in that allows anyone to add their own comments to a page for others to see that have the Sidewiki plug-in. Did I say that you can't filter these comments? YOU CAN'T.

The basic idea is that every page on your web site provides the user community with a public area to make comments [...]

Web Analytics 101

terry@ontargetinteractive.com — Wed, 23 Sep 2009 06:00:00 +0100

No matter which analytics tool you're using you need to make sure you have the basic elements covered. Web site analytics used to be something that was buried in the IT department. Then it was a metric that the marketing department would us but it was still looking at the simple aspects of site visits, unique visitors and time on the site, etc. Today web site analytics shou [...]

Online Video Streaming Stats

terry@ontargetinteractive.com — Sun, 20 Sep 2009 06:00:00 +0100

New stats out for August show a huge increase in the number of video streams watched online from the same time a year ago. The metric coming from Nielsen VideoCensus showed a 41% increase in the number of online video streams viewed in the month of August compared to August of 2008. Not only is the number of streams up but the amo [...]

VOC - Voice of the Customer

terry@ontargetinteractive.com — Fri, 18 Sep 2009 06:00:00 +0100

Most companies have been totally focused on new prospects vs. looking at their past customers as new prospects. Right now customers are cutting through the advertising price wars and looking for a brand they can trust and still receive a fair price. There will always be those that want to buy the cheapest but that's not a characteristi [...]

Social Media Measurement

terry@ontargetinteractive.com — Tue, 08 Sep 2009 06:00:00 +0100

Social media is being widely used in various ways. Businesses are jumping in with both feet before they test the depths of the water. There's a huge anxiety around being involved in social media. Unfortunately, very few are or understand how to measure the benefits of social media. A recent survey from Marketi [...]

I Just Want to Send An Email

terry@ontargetinteractive.com — Fri, 21 Aug 2009 06:00:00 +0100

Most everyone knows that when you break the rules in email marketing, you get labelled as a spammer and your IP address gets blacklisted.

Recently, however, ISPs have begun to permanently blacklist domains, not just IP addresses. That makes your web address unusable for email.

The spammers, always a step ahead, figured they co [...]

Chiclet Please!

terry@ontargetinteractive.com — Tue, 18 Aug 2009 06:00:00 +0100

Do you know what a chiclet is? You've seen them all over the Web. Now you're starting to see them in emails and within the online ad banners. Chiclets are the small images that represent social media environments such as Facebook, Digg, Delicious, LinkedIn, etc.

The benefit is to expand the reach of your email marketing and on [...]

Twitter is more like a river than a lake

terry@ontargetinteractive.com — Fri, 14 Aug 2009 06:00:00 +0100

So what does that mean? If you look at how people experience various social media you can see that Twitter is a place where you see content as it's moving very quickly in time. A social community that holds items like photos, videos, articles, etc. would be considered more of a lake of information vs. a river.< [...]

Average Cost Per Click Data

terry@ontargetinteractive.com — Fri, 14 Aug 2009 06:00:00 +0100

This is some recently release data about the average cost per click for some of the largest Search Engine Marketing industries.

Who's Ontarget?

terry@ontargetinteractive.com — Thu, 06 Aug 2009 06:00:00 +0100

Ontarget is a marketing agency, a purveyor of ideas, and if you ask our clients, we’re the kind of folks who make you feel right at home. With a solid foundation in digital and interactive marketing, we hang our hat on the notion that everything can be measured to determine success. We measure everything we do. In our neighborhood, if it works, we know it and we [...]

Email Helps Traditional ROI

terry@ontargetinteractive.com — Fri, 31 Jul 2009 06:00:00 +0100

Too many people separate interactive marketing from traditional advertising. When in actuality the two should learn from each other. Email is a prime example. The Analysis and Reporting part of our Email Marketing service provides vital customer information.

Our analysis starts by first sending out s [...]

Name Your Facebook Page

terry@ontargetinteractive.com — Fri, 31 Jul 2009 06:00:00 +0100

As Facebook starts to make a company page more like a personal profile page it's important to stake your claim. Since the middle of June you have been able to create your own Facebook page name. Unfortunately you can't just create a company page and pick a name. You have to have 100 fans before you're allowed to create your nam [...]

Current Social Media Stats

terry@ontargetinteractive.com — Wed, 29 Jul 2009 06:00:00 +0100

Social media is the buzzword this year but how many are really using it and who are they? A recent report came out from Anderson Analytics uncovers some of the latest stats available about this media channel. More than one-third of Americans are now regularly using social networks. What does regular mean? The study characterize [...]

Twitter and Marketing

terry@ontargetinteractive.com — Fri, 24 Jul 2009 06:00:00 +0100

For the younger socially connected audience Twitter is a marketing tool worth taking a look at. There are several ways to use Twitter. Some companies waste a lot of time and money trying to implement Twitter as a social marketing tool. It's important to create a strategy first and then look to see if Twitter makes sense as a tool that fits within the strat [...]

Search Marketing Spend Forcasted to Double

terry@ontargetinteractive.com — Wed, 08 Jul 2009 06:00:00 +0100

Forester just came out with a report from Marketing Executives that shows their projected marketing spend over the next 5 years. The research shows that Marketers are forecasting to double their Search Marketing spend over the next 5 years. Interactive Marketing spend increases greatly over [...]

SMS to Mobile Web Site

terry@ontargetinteractive.com — Mon, 01 Jun 2009 06:00:00 +0100

The mobile phone is one of the fastest moving technologies on the planet. This portable communications device is no longer just a phone. The mobile phone has reached the point where it's a viable marketing medium. All of the new phones include SMS text capability not to mention web browsing.

There are numerous ways to use SM [...]

Customer Engagement Important in the New Economy

terry@ontargetinteractive.com — Thu, 04 Dec 2008 06:00:00 +0100

A recent study of 1300 Marketing Directors or above sited that 57% of the respondents said that email marketing will receive the greatest investment in 2009. It's not that other initiatives are not important it's just that email has proven the most valuable way to increase and measure customer engagement.

The most important measurement listed in the survey was &q [...]

Hitting the Spam Button

terry@ontargetinteractive.com — Thu, 20 Nov 2008 06:00:00 +0100

There are five best practices before subscribers open your messages to help keep them from hitting the spam button.

1. From Address

Make sure your From address is friendly and recognizable. It should contain the name of your company or well-known personality related to your company.

2. Subject Line

Ensure your subject line is [...]