Blog Entries tagged 'B2C'

Public Comments on Your Web Pages

terry@ontargetinteractive.com — Fri, 02 Oct 2009 06:00:00 +0100

Google's Sidewiki, released on September 23, is a browser plug-in that allows anyone to add their own comments to a page for others to see that have the Sidewiki plug-in. Did I say that you can't filter these comments? YOU CAN'T.

The basic idea is that every page on your web site provides the user community with a public area to make comments [...]

VOC - Voice of the Customer

terry@ontargetinteractive.com — Fri, 18 Sep 2009 06:00:00 +0100

Most companies have been totally focused on new prospects vs. looking at their past customers as new prospects. Right now customers are cutting through the advertising price wars and looking for a brand they can trust and still receive a fair price. There will always be those that want to buy the cheapest but that's not a characteristi [...]

Email Helps Traditional ROI

terry@ontargetinteractive.com — Fri, 31 Jul 2009 06:00:00 +0100

Too many people separate interactive marketing from traditional advertising. When in actuality the two should learn from each other. Email is a prime example. The Analysis and Reporting part of our Email Marketing service provides vital customer information.

Our analysis starts by first sending out s [...]

Current Social Media Stats

terry@ontargetinteractive.com — Wed, 29 Jul 2009 06:00:00 +0100

Social media is the buzzword this year but how many are really using it and who are they? A recent report came out from Anderson Analytics uncovers some of the latest stats available about this media channel. More than one-third of Americans are now regularly using social networks. What does regular mean? The study characterize [...]

Search Marketing Spend Forcasted to Double

terry@ontargetinteractive.com — Wed, 08 Jul 2009 06:00:00 +0100

Forester just came out with a report from Marketing Executives that shows their projected marketing spend over the next 5 years. The research shows that Marketers are forecasting to double their Search Marketing spend over the next 5 years. Interactive Marketing spend increases greatly over [...]

Customer Engagement Important in the New Economy

terry@ontargetinteractive.com — Thu, 04 Dec 2008 06:00:00 +0100

A recent study of 1300 Marketing Directors or above sited that 57% of the respondents said that email marketing will receive the greatest investment in 2009. It's not that other initiatives are not important it's just that email has proven the most valuable way to increase and measure customer engagement.

The most important measurement listed in the survey was &q [...]

To Flash Or Not To Flash, Is That the Question?

terry@ontargetinteractive.com — Thu, 28 Aug 2008 06:00:00 +0100

It's not Flash or no Flash the answer is using the best of both worlds. Flash has been around for a while now. Whenever we ask clients to give us a list of sites that they like they send us a list of Flash sites. Once we talk to them about some of the challenges they lose their interest a little. There are some industry web sites t [...]

Search PPC or SEO

terry@ontargetinteractive.com — Tue, 29 Apr 2008 06:00:00 +0100

Pay-Per-Click (PPC) is the part of the search results screen that includes the couple of entries at the top as well as the listings down the right side. These placements are based on an auction-like service that sets a specific ranking based on the maximum price the company enters for that keyword. The great part about PPC is that you don't pay anything unless the person [...]

Is Weather Important to Your Sales?