Blog Entries tagged 'Direct Mail'

I Just Want to Send An Email

terry@ontargetinteractive.com — Fri, 21 Aug 2009 06:00:00 +0100

Most everyone knows that when you break the rules in email marketing, you get labelled as a spammer and your IP address gets blacklisted.

Recently, however, ISPs have begun to permanently blacklist domains, not just IP addresses. That makes your web address unusable for email.

The spammers, always a step ahead, figured they co [...]

Are You Testing Your Marketing?

terry@ontargetinteractive.com — Tue, 03 Jun 2008 06:00:00 +0100

It's important to measure your marketing efforts so you can ensure that each one is worth the investment but also so you can improve the effectiveness of each marketing tactic. Consumers and businesses no longer fit into one major medium so we're not trying to compare everything to find the one marketing tactic we should use. Integrated m [...]

Turn Your Marketing Green

terry@ontargetinteractive.com — Mon, 28 Apr 2008 06:00:00 +0100

This might sound weird but there are huge movements to move away from printed materials with the biggest one being catalogs. Schools are having contest to see how many catalogs a class can unsubscribe from. Take a look at the video here. There are sites that make it easy for people to unsubscribe from company catalogs.

Direct mail postage costs are going up every year. The best way to combat this issue is to [...]