Blog Entries tagged 'Email'

Provide Holiday Treats

terry@ontargetinteractive.com — Wed, 14 Oct 2009 06:00:00 +0100

It's that time of the year. We're not talking about sending your customer list a tin of cookies. We're talking about content treats. Hopefully you already have your holiday communications calendar prepared and your pulling together your content treats. Here's a few recipes for some holiday treats:

A little Holiday Cheer

Lik [...]

Email With Social Marketing

terry@ontargetinteractive.com — Thu, 08 Oct 2009 06:00:00 +0100

It's not email vs. social marketing it's email and social marketing. Communicating within social media is basically using it as a distribution method just like we use email as a distribution method. The rules that apply for an effective email program are the same as the rules that apply to an effective social marketing program. P [...]

I Just Want to Send An Email

terry@ontargetinteractive.com — Fri, 21 Aug 2009 06:00:00 +0100

Most everyone knows that when you break the rules in email marketing, you get labelled as a spammer and your IP address gets blacklisted.

Recently, however, ISPs have begun to permanently blacklist domains, not just IP addresses. That makes your web address unusable for email.

The spammers, always a step ahead, figured they co [...]

Chiclet Please!

terry@ontargetinteractive.com — Tue, 18 Aug 2009 06:00:00 +0100

Do you know what a chiclet is? You've seen them all over the Web. Now you're starting to see them in emails and within the online ad banners. Chiclets are the small images that represent social media environments such as Facebook, Digg, Delicious, LinkedIn, etc.

The benefit is to expand the reach of your email marketing and on [...]

Email Helps Traditional ROI

terry@ontargetinteractive.com — Fri, 31 Jul 2009 06:00:00 +0100

Too many people separate interactive marketing from traditional advertising. When in actuality the two should learn from each other. Email is a prime example. The Analysis and Reporting part of our Email Marketing service provides vital customer information.

Our analysis starts by first sending out s [...]

Hitting the Spam Button

terry@ontargetinteractive.com — Thu, 20 Nov 2008 06:00:00 +0100

There are five best practices before subscribers open your messages to help keep them from hitting the spam button.

1. From Address

Make sure your From address is friendly and recognizable. It should contain the name of your company or well-known personality related to your company.

2. Subject Line

Ensure your subject line is [...]

Why Is Your Email Getting Blocked?

terry@ontargetinteractive.com — Wed, 24 Sep 2008 06:00:00 +0100

Most marketers believe that spammy looking content is the reason Internet service providers and major corporations block incoming e-mail.

It used to be true that words, like "Free" and "Mortgage", had a noticeable impact on email delivery. But spam filters have gotten smarter and faster.

Driven by cost [...]

Do You Know Where Your Email's Going?

terry@ontargetinteractive.com — Mon, 15 Sep 2008 06:00:00 +0100

Due to the processes that ISP's are invoking to reduce the amount of SPAM you're probably getting more than half of your email blocked (unless you're using a Tier 1 provider). We can run a test on your email to see what the actual deliverability truly is if interested. One of our clients had a deliverability of 9% meaning that only 9% of their email was g [...]

Are You Testing Your Marketing?

terry@ontargetinteractive.com — Tue, 03 Jun 2008 06:00:00 +0100

It's important to measure your marketing efforts so you can ensure that each one is worth the investment but also so you can improve the effectiveness of each marketing tactic. Consumers and businesses no longer fit into one major medium so we're not trying to compare everything to find the one marketing tactic we should use. Integrated m [...]

Is the Cost Worth The Risk?

terry@ontargetinteractive.com — Thu, 15 May 2008 06:00:00 +0100

With all the SPAM blockers on the Internet, it's difficult to impossible for a company to communicate with their customers and potential customers using an internal email system. No one wants SPAM in their inbox. The ISP's don't want SPAM filling up their hard drives either. However, the efforts ISP's have taken to reduce this tremendous overhead on their servers blocks a lot of email from unsophisticated email sys [...]

Turn Your Marketing Green

terry@ontargetinteractive.com — Mon, 28 Apr 2008 06:00:00 +0100

This might sound weird but there are huge movements to move away from printed materials with the biggest one being catalogs. Schools are having contest to see how many catalogs a class can unsubscribe from. Take a look at the video here. There are sites that make it easy for people to unsubscribe from company catalogs.

Direct mail postage costs are going up every year. The best way to combat this issue is to [...]