Blog Entries tagged 'New Media'

Public Comments on Your Web Pages

terry@ontargetinteractive.com — Fri, 02 Oct 2009 06:00:00 +0100

Google's Sidewiki, released on September 23, is a browser plug-in that allows anyone to add their own comments to a page for others to see that have the Sidewiki plug-in. Did I say that you can't filter these comments? YOU CAN'T.

The basic idea is that every page on your web site provides the user community with a public area to make comments [...]

Online Video Streaming Stats

terry@ontargetinteractive.com — Sun, 20 Sep 2009 06:00:00 +0100

New stats out for August show a huge increase in the number of video streams watched online from the same time a year ago. The metric coming from Nielsen VideoCensus showed a 41% increase in the number of online video streams viewed in the month of August compared to August of 2008. Not only is the number of streams up but the amo [...]

Current Social Media Stats

terry@ontargetinteractive.com — Wed, 29 Jul 2009 06:00:00 +0100

Social media is the buzzword this year but how many are really using it and who are they? A recent report came out from Anderson Analytics uncovers some of the latest stats available about this media channel. More than one-third of Americans are now regularly using social networks. What does regular mean? The study characterize [...]

Twitter and Marketing

terry@ontargetinteractive.com — Fri, 24 Jul 2009 06:00:00 +0100

For the younger socially connected audience Twitter is a marketing tool worth taking a look at. There are several ways to use Twitter. Some companies waste a lot of time and money trying to implement Twitter as a social marketing tool. It's important to create a strategy first and then look to see if Twitter makes sense as a tool that fits within the strat [...]

SMS to Mobile Web Site

terry@ontargetinteractive.com — Mon, 01 Jun 2009 06:00:00 +0100

The mobile phone is one of the fastest moving technologies on the planet. This portable communications device is no longer just a phone. The mobile phone has reached the point where it's a viable marketing medium. All of the new phones include SMS text capability not to mention web browsing.

There are numerous ways to use SM [...]

Doom and Gloom???

christi@ontargetinteractive.com — Mon, 03 Nov 2008 06:00:00 +0100

You may have seen the recent ominous headlines heralding doom for online ad networks. The Wall Street Journal headline reads, "Shakeout Threatens to Thin Out Web-Ad Brokers." Silicon Alley Insider says "Dozens and Dozens of Ad Nets Will Die."

But, what is really being said? Is online advertising on its way out?

Absolutely not.

Big headlines get attention but they're talking about a small, very over crowded marketplace of lo [...]

Targeting In Social Media

christi@ontargetinteractive.com — Wed, 15 Oct 2008 06:00:00 +0100

It's been a long time coming but the promise of niche targetability is finally reaching the big boys in the social media space. With the launch of myAds from MySpace, I can now target only the very specific audiences I want to reach - based on demographics and interests. And, are you listening because here's the best part??? Pay only when the viewer is int [...]

Is Weather Important to Your Sales?

terry@ontargetinteractive.com — Mon, 28 Apr 2008 06:00:00 +0100

We can utilize weather conditions at the ZIP code level to promote a specific product or service. We can target by specific temperature, humidity, pollen level, rain, etc.

I don't know how to get more targeted than this. For instance if you own a furnace and air conditioning company, the weather is very important to the level of importance your ad will have on the consumer. We can load a bunch of ZIP codes [...]

This Isn't Your Father's PR

terry@ontargetinteractive.com — Sun, 27 Apr 2008 06:00:00 +0100

PR has always been the way to reach media professionals when you had a significant newsworthy event of interest. The measurement for PR has always been the number of media impressions. Impressions on TV, radio, in newspapers, magazines, etc.

The research, conducted by Vocus for the Society for New Communications Research (SNCR), found that under one-third (31 percent) of press releases are a [...]