Blog Entries tagged 'Online Advertising'

Online Video Streaming Stats

terry@ontargetinteractive.com — Sun, 20 Sep 2009 06:00:00 +0100

New stats out for August show a huge increase in the number of video streams watched online from the same time a year ago. The metric coming from Nielsen VideoCensus showed a 41% increase in the number of online video streams viewed in the month of August compared to August of 2008. Not only is the number of streams up but the amo [...]

Chiclet Please!

terry@ontargetinteractive.com — Tue, 18 Aug 2009 06:00:00 +0100

Do you know what a chiclet is? You've seen them all over the Web. Now you're starting to see them in emails and within the online ad banners. Chiclets are the small images that represent social media environments such as Facebook, Digg, Delicious, LinkedIn, etc.

The benefit is to expand the reach of your email marketing and on [...]

Search Marketing Spend Forcasted to Double

terry@ontargetinteractive.com — Wed, 08 Jul 2009 06:00:00 +0100

Forester just came out with a report from Marketing Executives that shows their projected marketing spend over the next 5 years. The research shows that Marketers are forecasting to double their Search Marketing spend over the next 5 years. Interactive Marketing spend increases greatly over [...]

Doom and Gloom???

christi@ontargetinteractive.com — Mon, 03 Nov 2008 06:00:00 +0100

You may have seen the recent ominous headlines heralding doom for online ad networks. The Wall Street Journal headline reads, "Shakeout Threatens to Thin Out Web-Ad Brokers." Silicon Alley Insider says "Dozens and Dozens of Ad Nets Will Die."

But, what is really being said? Is online advertising on its way out?

Absolutely not.

Big headlines get attention but they're talking about a small, very over crowded marketplace of lo [...]

Targeting In Social Media

christi@ontargetinteractive.com — Wed, 15 Oct 2008 06:00:00 +0100

It's been a long time coming but the promise of niche targetability is finally reaching the big boys in the social media space. With the launch of myAds from MySpace, I can now target only the very specific audiences I want to reach - based on demographics and interests. And, are you listening because here's the best part??? Pay only when the viewer is int [...]

Monitor the Buzz

terry@ontargetinteractive.com — Wed, 23 Jul 2008 06:00:00 +0100

Social media seems to be one of the hottest buzz words of the day. There are so many people talking about what they like and what they don't like on thousands of blogs on the Internet. It would take thousands of man hours to comb through all the blogs and gather the good and bad information that pertained to your business. Until now.

Ontarget has the ability to search through th [...]

Is Weather Important to Your Sales?

terry@ontargetinteractive.com — Mon, 28 Apr 2008 06:00:00 +0100

We can utilize weather conditions at the ZIP code level to promote a specific product or service. We can target by specific temperature, humidity, pollen level, rain, etc.

I don't know how to get more targeted than this. For instance if you own a furnace and air conditioning company, the weather is very important to the level of importance your ad will have on the consumer. We can load a bunch of ZIP codes [...]