Blog Entries tagged 'PPC'

Average Cost Per Click Data

terry@ontargetinteractive.com — Fri, 14 Aug 2009 06:00:00 +0100

This is some recently release data about the average cost per click for some of the largest Search Engine Marketing industries.

Search Marketing Spend Forcasted to Double

terry@ontargetinteractive.com — Wed, 08 Jul 2009 06:00:00 +0100

Forester just came out with a report from Marketing Executives that shows their projected marketing spend over the next 5 years. The research shows that Marketers are forecasting to double their Search Marketing spend over the next 5 years. Interactive Marketing spend increases greatly over [...]

Clicks Are Only Part of the Equation

terry@ontargetinteractive.com — Thu, 29 May 2008 06:00:00 +0100

Efforts such as PPC (Pay-Per-Click) and SEO (Search Engine Optimization) have a goal of increasing the number of clicks to your site. However, just because they've landed on your web site doesn't mean that the visitor wants to behave the way you desire them to. How many times have you searched for a specific item just to have the link drop you off at the company's home page. The [...]

The ROI on PPC

terry@ontargetinteractive.com — Fri, 23 May 2008 06:00:00 +0100

We're not trying to make a statement for PPC (pay-per-click) over SEO (search engine optimization) in this article. Both are very important and work very well together. This article is about the incredible return on investment you get from a properly implemented and optimized PPC program. I did preface that with a properly implemented and optimized program. Several have tried to do it themselves a [...]

Search PPC or SEO

terry@ontargetinteractive.com — Tue, 29 Apr 2008 06:00:00 +0100

Pay-Per-Click (PPC) is the part of the search results screen that includes the couple of entries at the top as well as the listings down the right side. These placements are based on an auction-like service that sets a specific ranking based on the maximum price the company enters for that keyword. The great part about PPC is that you don't pay anything unless the person [...]