Blog Entries tagged 'Relationship Marketing'

Provide Holiday Treats

terry@ontargetinteractive.com — Wed, 14 Oct 2009 06:00:00 +0100

It's that time of the year. We're not talking about sending your customer list a tin of cookies. We're talking about content treats. Hopefully you already have your holiday communications calendar prepared and your pulling together your content treats. Here's a few recipes for some holiday treats:

A little Holiday Cheer

Lik [...]

Email With Social Marketing

terry@ontargetinteractive.com — Thu, 08 Oct 2009 06:00:00 +0100

It's not email vs. social marketing it's email and social marketing. Communicating within social media is basically using it as a distribution method just like we use email as a distribution method. The rules that apply for an effective email program are the same as the rules that apply to an effective social marketing program. P [...]

VOC - Voice of the Customer

terry@ontargetinteractive.com — Fri, 18 Sep 2009 06:00:00 +0100

Most companies have been totally focused on new prospects vs. looking at their past customers as new prospects. Right now customers are cutting through the advertising price wars and looking for a brand they can trust and still receive a fair price. There will always be those that want to buy the cheapest but that's not a characteristi [...]

Social Media Measurement

terry@ontargetinteractive.com — Tue, 08 Sep 2009 06:00:00 +0100

Social media is being widely used in various ways. Businesses are jumping in with both feet before they test the depths of the water. There's a huge anxiety around being involved in social media. Unfortunately, very few are or understand how to measure the benefits of social media. A recent survey from Marketi [...]

I Just Want to Send An Email

terry@ontargetinteractive.com — Fri, 21 Aug 2009 06:00:00 +0100

Most everyone knows that when you break the rules in email marketing, you get labelled as a spammer and your IP address gets blacklisted.

Recently, however, ISPs have begun to permanently blacklist domains, not just IP addresses. That makes your web address unusable for email.

The spammers, always a step ahead, figured they co [...]

Email Helps Traditional ROI

terry@ontargetinteractive.com — Fri, 31 Jul 2009 06:00:00 +0100

Too many people separate interactive marketing from traditional advertising. When in actuality the two should learn from each other. Email is a prime example. The Analysis and Reporting part of our Email Marketing service provides vital customer information.

Our analysis starts by first sending out s [...]

Customer Engagement Important in the New Economy

terry@ontargetinteractive.com — Thu, 04 Dec 2008 06:00:00 +0100

A recent study of 1300 Marketing Directors or above sited that 57% of the respondents said that email marketing will receive the greatest investment in 2009. It's not that other initiatives are not important it's just that email has proven the most valuable way to increase and measure customer engagement.

The most important measurement listed in the survey was &q [...]

Hitting the Spam Button

terry@ontargetinteractive.com — Thu, 20 Nov 2008 06:00:00 +0100

There are five best practices before subscribers open your messages to help keep them from hitting the spam button.

1. From Address

Make sure your From address is friendly and recognizable. It should contain the name of your company or well-known personality related to your company.

2. Subject Line

Ensure your subject line is [...]

Why Is Your Email Getting Blocked?

terry@ontargetinteractive.com — Wed, 24 Sep 2008 06:00:00 +0100

Most marketers believe that spammy looking content is the reason Internet service providers and major corporations block incoming e-mail.

It used to be true that words, like "Free" and "Mortgage", had a noticeable impact on email delivery. But spam filters have gotten smarter and faster.

Driven by cost [...]

Do You Know Where Your Email's Going?

terry@ontargetinteractive.com — Mon, 15 Sep 2008 06:00:00 +0100

Due to the processes that ISP's are invoking to reduce the amount of SPAM you're probably getting more than half of your email blocked (unless you're using a Tier 1 provider). We can run a test on your email to see what the actual deliverability truly is if interested. One of our clients had a deliverability of 9% meaning that only 9% of their email was g [...]

Is the Cost Worth The Risk?

terry@ontargetinteractive.com — Thu, 15 May 2008 06:00:00 +0100

With all the SPAM blockers on the Internet, it's difficult to impossible for a company to communicate with their customers and potential customers using an internal email system. No one wants SPAM in their inbox. The ISP's don't want SPAM filling up their hard drives either. However, the efforts ISP's have taken to reduce this tremendous overhead on their servers blocks a lot of email from unsophisticated email sys [...]

Turn Your Marketing Green

terry@ontargetinteractive.com — Mon, 28 Apr 2008 06:00:00 +0100

This might sound weird but there are huge movements to move away from printed materials with the biggest one being catalogs. Schools are having contest to see how many catalogs a class can unsubscribe from. Take a look at the video here. There are sites that make it easy for people to unsubscribe from company catalogs.

Direct mail postage costs are going up every year. The best way to combat this issue is to [...]

Who's Your Target Customer?

terry@ontargetinteractive.com — Mon, 28 Apr 2008 06:00:00 +0100

Unfortunately, this question rarely comes up from a traditional advertising agency. That's why I started Ontarget and made sure that our classification is a marketing agency. This question is very important and should be asked. Without this understanding you don't know where you should spend your marketing dollars.

If you look at all of your customer transactions you'll have those that range from customers that only purch [...]

Customer Seduction

terry@ontargetinteractive.com — Mon, 28 Apr 2008 06:00:00 +0100

The days of passing an ad in front of someone seven times to make them purchase are over. With the advent of DVR (Digital Video Recorders) people have made two very important statements. First, I want content when I want it. Second, I want to be able to fast forward through ads. Customers require a more seductive approach to marketing to gain their interest. There will be a day when w [...]

Social Networks are Focus Groups 2.0

terry@ontargetinteractive.com — Mon, 28 Apr 2008 06:00:00 +0100

Smart companies are creating social networks to open up the dialog between their brand and the users of the brand. Most brands use these as a promotional channel but there's another very important use of a brand's social network, research.

The typical way to gain the voice of the consumer has been through focus groups and/or quantitative based surveys. These are still useful tools but they have limitations. [...]