Blog Entries tagged 'Social Media'

Email With Social Marketing

terry@ontargetinteractive.com — Thu, 08 Oct 2009 06:00:00 +0100

It's not email vs. social marketing it's email and social marketing. Communicating within social media is basically using it as a distribution method just like we use email as a distribution method. The rules that apply for an effective email program are the same as the rules that apply to an effective social marketing program. P [...]

Public Comments on Your Web Pages

terry@ontargetinteractive.com — Fri, 02 Oct 2009 06:00:00 +0100

Google's Sidewiki, released on September 23, is a browser plug-in that allows anyone to add their own comments to a page for others to see that have the Sidewiki plug-in. Did I say that you can't filter these comments? YOU CAN'T.

The basic idea is that every page on your web site provides the user community with a public area to make comments [...]

Online Video Streaming Stats

terry@ontargetinteractive.com — Sun, 20 Sep 2009 06:00:00 +0100

New stats out for August show a huge increase in the number of video streams watched online from the same time a year ago. The metric coming from Nielsen VideoCensus showed a 41% increase in the number of online video streams viewed in the month of August compared to August of 2008. Not only is the number of streams up but the amo [...]

Social Media Measurement

terry@ontargetinteractive.com — Tue, 08 Sep 2009 06:00:00 +0100

Social media is being widely used in various ways. Businesses are jumping in with both feet before they test the depths of the water. There's a huge anxiety around being involved in social media. Unfortunately, very few are or understand how to measure the benefits of social media. A recent survey from Marketi [...]

Chiclet Please!

terry@ontargetinteractive.com — Tue, 18 Aug 2009 06:00:00 +0100

Do you know what a chiclet is? You've seen them all over the Web. Now you're starting to see them in emails and within the online ad banners. Chiclets are the small images that represent social media environments such as Facebook, Digg, Delicious, LinkedIn, etc.

The benefit is to expand the reach of your email marketing and on [...]

Twitter is more like a river than a lake

terry@ontargetinteractive.com — Fri, 14 Aug 2009 06:00:00 +0100

So what does that mean? If you look at how people experience various social media you can see that Twitter is a place where you see content as it's moving very quickly in time. A social community that holds items like photos, videos, articles, etc. would be considered more of a lake of information vs. a river.< [...]

Name Your Facebook Page

terry@ontargetinteractive.com — Fri, 31 Jul 2009 06:00:00 +0100

As Facebook starts to make a company page more like a personal profile page it's important to stake your claim. Since the middle of June you have been able to create your own Facebook page name. Unfortunately you can't just create a company page and pick a name. You have to have 100 fans before you're allowed to create your nam [...]

Current Social Media Stats

terry@ontargetinteractive.com — Wed, 29 Jul 2009 06:00:00 +0100

Social media is the buzzword this year but how many are really using it and who are they? A recent report came out from Anderson Analytics uncovers some of the latest stats available about this media channel. More than one-third of Americans are now regularly using social networks. What does regular mean? The study characterize [...]

Twitter and Marketing

terry@ontargetinteractive.com — Fri, 24 Jul 2009 06:00:00 +0100

For the younger socially connected audience Twitter is a marketing tool worth taking a look at. There are several ways to use Twitter. Some companies waste a lot of time and money trying to implement Twitter as a social marketing tool. It's important to create a strategy first and then look to see if Twitter makes sense as a tool that fits within the strat [...]

Targeting In Social Media

christi@ontargetinteractive.com — Wed, 15 Oct 2008 06:00:00 +0100

It's been a long time coming but the promise of niche targetability is finally reaching the big boys in the social media space. With the launch of myAds from MySpace, I can now target only the very specific audiences I want to reach - based on demographics and interests. And, are you listening because here's the best part??? Pay only when the viewer is int [...]

Monitor the Buzz

terry@ontargetinteractive.com — Wed, 23 Jul 2008 06:00:00 +0100

Social media seems to be one of the hottest buzz words of the day. There are so many people talking about what they like and what they don't like on thousands of blogs on the Internet. It would take thousands of man hours to comb through all the blogs and gather the good and bad information that pertained to your business. Until now.

Ontarget has the ability to search through th [...]

Who's Your Target Customer?

terry@ontargetinteractive.com — Mon, 28 Apr 2008 06:00:00 +0100

Unfortunately, this question rarely comes up from a traditional advertising agency. That's why I started Ontarget and made sure that our classification is a marketing agency. This question is very important and should be asked. Without this understanding you don't know where you should spend your marketing dollars.

If you look at all of your customer transactions you'll have those that range from customers that only purch [...]

Customer Seduction

terry@ontargetinteractive.com — Mon, 28 Apr 2008 06:00:00 +0100

The days of passing an ad in front of someone seven times to make them purchase are over. With the advent of DVR (Digital Video Recorders) people have made two very important statements. First, I want content when I want it. Second, I want to be able to fast forward through ads. Customers require a more seductive approach to marketing to gain their interest. There will be a day when w [...]

Social Networks are Focus Groups 2.0

terry@ontargetinteractive.com — Mon, 28 Apr 2008 06:00:00 +0100

Smart companies are creating social networks to open up the dialog between their brand and the users of the brand. Most brands use these as a promotional channel but there's another very important use of a brand's social network, research.

The typical way to gain the voice of the consumer has been through focus groups and/or quantitative based surveys. These are still useful tools but they have limitations. [...]

This Isn't Your Father's PR

terry@ontargetinteractive.com — Sun, 27 Apr 2008 06:00:00 +0100

PR has always been the way to reach media professionals when you had a significant newsworthy event of interest. The measurement for PR has always been the number of media impressions. Impressions on TV, radio, in newspapers, magazines, etc.

The research, conducted by Vocus for the Society for New Communications Research (SNCR), found that under one-third (31 percent) of press releases are a [...]