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Doom and Gloom???

Posted by: Christi Reynolds in Online AdvertisingNew Media on

You may have seen the recent ominous headlines heralding doom for online ad networks.  The Wall Street Journal headline reads, "Shakeout Threatens to Thin Out Web-Ad Brokers."  Silicon Alley Insider says "Dozens and Dozens of Ad Nets Will Die." 

But, what is really

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Targeting In Social Media

Posted by: Christi Reynolds in Social MediaOnline AdvertisingNew Media on

Social Media Targeting It's been a long time coming but the promise of niche targetability is finally reaching the big boys in the social media space. With the launch of myAds from MySpace, I can now target only the very specific audiences I want to reach - based on demographics and

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Do You Know Where Your Email's Going?

Posted by: Terry Oehrke in Relationship MarketingEmail on

Email Deliverability Due to the processes that ISP's are invoking to reduce the amount of SPAM you're probably getting more than half of your email blocked (unless you're using a Tier 1 provider).  We can run a test on your email to see what the actual deliverability truly is if

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Is Weather Important to Your Sales?

Posted by: Terry Oehrke in Online AdvertisingNew MediaB2CB2B on

We can utilize weather conditions at the ZIP code level to promote a specific product or service. We can target by specific temperature, humidity, pollen level, rain, etc.

I don't know how to get more targeted than this. For instance if you own a furnace and air

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