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Average Cost Per Click Data

Posted by: Terry Oehrke in SearchPPC on

Search Engine Marketing CPC This is some recently release data about the average cost per click for some of the largest Search Engine Marketing

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Search Marketing Spend Forcasted to Double

Posted by: Terry Oehrke in SEOSearchPPCOnline AdvertisingB2CB2B on

Certified Google Professionals Forester just came out with a report from Marketing Executives that shows their projected marketing spend over the next 5 years.  The research shows that Marketers are forecasting to double their Search Marketing spend over the next 5 years.  Interactive Marketing

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Clicks Are Only Part of the Equation

Posted by: Terry Oehrke in SearchPPC on

Efforts such as PPC (Pay-Per-Click) and SEO (Search Engine Optimization) have a goal of increasing the number of clicks to your site. However, just because they've landed on your web site doesn't mean that the visitor wants to behave the way you desire them to. How

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The ROI on PPC

Posted by: Terry Oehrke in StrategySearchPPC on

We're not trying to make a statement for PPC (pay-per-click) over SEO (search engine optimization) in this article. Both are very important and work very well together. This article is about the incredible return on investment you get from a properly implemented and

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Search PPC or SEO

Posted by: Terry Oehrke in SEOSearchPPCB2CB2B on

 Pay-Per-Click (PPC) is the part of the search results screen that includes the couple of entries at the top as well as the listings down the right side. These placements are based on an auction-like service that sets a specific ranking based on the maximum price the

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