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Email With Social Marketing

Posted by: Terry Oehrke in StrategySocial MediaRelationship MarketingLoyalty MarketingEmail on

email with social media It's not email vs. social marketing it's email and social marketing.  Communicating within social media is basically using it as a distribution method just like we use email as a distribution method.  The rules that apply for an effective email program are the same as

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Social Media Measurement

Posted by: Terry Oehrke in Social MediaRelationship Marketing on

Measuring Social Media Social media is being widely used in various ways.  Businesses are jumping in with both feet before they test the depths of the water.  There's a huge anxiety around being involved in social media.  Unfortunately, very few are or understand how to measure the benefits of social media.  A recent survey from MarketingProfs showed 47% were very interested in measuring their social media and 32% were somewhat interested in measuring their social media efforts.

The same study also showed that only 21% feel they are

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Chiclet Please!

Posted by: Terry Oehrke in StrategySocial MediaOnline AdvertisingEmail on

Social Media Do you know what a chiclet is?  You've seen them all over the Web.  Now you're starting to see them in emails and within the online ad banners.  Chiclets are the small images that represent social media environments such as Facebook, Digg, Delicious, LinkedIn, etc.

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Twitter is more like a river than a lake

Posted by: Terry Oehrke in StrategySocial MediaLoyalty Marketing on

Twitter is more like a river So what does that mean?  If you look at how people experience various social media you can see that Twitter is a place where you see content as it's moving very quickly in time.  A social community that holds items like photos, videos, articles, etc. would be

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Name Your Facebook Page

Posted by: Terry Oehrke in StrategySocial Media on

Interactive Marketing As Facebook starts to make a company page more like a personal profile page it's important to stake your claim.  Since the middle of June you have been able to create your own Facebook page name.  Unfortunately you can't just create a company page and pick a name. 

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Current Social Media Stats

Posted by: Terry Oehrke in Social MediaNew MediaB2C on

Social Media Stats Social media is the buzzword this year but how many are really using it and who are they?  A recent report came out from Anderson Analytics uncovers some of the latest stats available about this media channel.  More than one-third of Americans are now regularly using

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Twitter and Marketing

Posted by: Terry Oehrke in StrategySocial MediaNew Media on

For the younger socially connected audience Twitter is a marketing tool worth taking a look at.  There are several ways to use Twitter.  Some companies waste a lot of time and money trying to implement Twitter as a social marketing tool.  It's important to create a

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Monitor the Buzz

Posted by: Terry Oehrke in Social MediaSEOOnline Advertising on

Social media seems to be one of the hottest buzz words of the day.  There are so many people talking about what they like and what they don't like on thousands of blogs on the Internet.  It would take thousands of man hours to comb through all the blogs and gather the

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Social Networks are Focus Groups 2.0

Posted by: Terry Oehrke in StrategySocial MediaRelationship MarketingLoyalty MarketingB2CB2B on

Smart companies are creating social networks to open up the dialog between their brand and the users of the brand. Most brands use these as a promotional channel but there's another very important use of a brand's social network, research.

 

The typical way to gain the

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