Category >>

Provide Holiday Treats

Posted by: Terry Oehrke in StrategyRelationship MarketingLoyalty MarketingEmailDatabase Marketing on

Internet Content Treats It's that time of the year.  We're not talking about sending your customer list a tin of cookies.  We're talking about content treats.  Hopefully you already have your holiday communications calendar prepared and your pulling together your content treats. Here's a few

Comment (0) Read More...

Turn Your Marketing Green

Posted by: Terry Oehrke in StrategyRelationship MarketingLoyalty MarketingEmailDirect MailDatabase MarketingB2C on

This might sound weird but there are huge movements to move away from printed materials with the biggest one being catalogs. Schools are having contest to see how many catalogs a class can unsubscribe from. Take a look at the video here. There are sites that make it

Comment (0) Read More...

Customer Seduction

Posted by: Terry Oehrke in Social MediaRelationship MarketingLoyalty MarketingB2CB2B on

The days of passing an ad in front of someone seven times to make them purchase are over.  With the advent of DVR (Digital Video Recorders) people have made two very important statements.  First, I want content when I want it.  Second, I want to be able to fast forward

Comment (0) Read More...