Google's Sidewiki, released on September 23, is a browser plug-in that allows anyone to add their own comments to a page for others to see that have the Sidewiki plug-in. Did I say that you can't filter these comments? YOU CAN'T.
The basic idea is that every page
Most companies have been totally focused on new prospects vs. looking at their past customers as new prospects. Right now customers are cutting through the advertising price wars and looking for a brand they can trust and still receive a fair price. There will
Too many people separate interactive marketing from traditional advertising. When in actuality the two should learn from each other. Email is a prime example. The Analysis and Reporting part of our Email Marketing service provides vital customer information.
Our
Forester just came out with a report from Marketing Executives that shows their projected marketing spend over the next 5 years. The research shows that Marketers are forecasting to double their Search Marketing spend over the next 5 years. Interactive Marketing
A recent study of 1300 Marketing Directors or above sited that 57% of the respondents said that email marketing will receive the greatest investment in 2009. It's not that other initiatives are not important it's just that email has proven the most valuable way to
Pay-Per-Click (PPC) is the part of the search results screen that includes the couple of entries at the top as well as the listings down the right side. These placements are based on an auction-like service that sets a specific ranking based on the maximum price the
We can utilize weather conditions at the ZIP code level to promote a specific product or service. We can target by specific temperature, humidity, pollen level, rain, etc.
I don't know how to get more targeted than this. For instance if you own a furnace and air
Unfortunately, this question rarely comes up from a traditional advertising agency. That's why I started Ontarget and made sure that our classification is a marketing agency. This question is very important and should be asked. Without this understanding you don't
The days of passing an ad in front of someone seven times to make them purchase are over. With the advent of DVR (Digital Video Recorders) people have made two very important statements. First, I want content when I want it. Second, I want to be able to fast forward
Smart companies are creating social networks to open up the dialog between their brand and the users of the brand. Most brands use these as a promotional channel but there's another very important use of a brand's social network, research.
The typical way to gain the