Tag >> B2C

Public Comments on Your Web Pages

Posted by: Terry Oehrke in Social MediaNew MediaEcommerceB2CB2B on

Google Sidewiki Google's Sidewiki, released on September 23, is a browser plug-in that allows anyone to add their own comments to a page for others to see that have the Sidewiki plug-in.  Did I say that you can't filter these comments?  YOU CAN'T. 

The basic idea is that every page

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VOC - Voice of the Customer

Posted by: Terry Oehrke in StrategyRelationship MarketingLoyalty MarketingB2CB2B on

Voice of the Customer Most companies have been totally focused on new prospects vs. looking at their past customers as new prospects.  Right now customers are cutting through the advertising price wars and looking for a brand they can trust and still receive a fair price.  There will

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Email Helps Traditional ROI

Posted by: Terry Oehrke in StrategyRelationship MarketingLoyalty MarketingEmailDatabase MarketingB2CB2B on

Email Analysis and Reporting Too many people separate interactive marketing from traditional advertising.  When in actuality the two should learn from each other.  Email is a prime example.  The Analysis and Reporting part of our Email Marketing service provides vital customer information. 

Our

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Current Social Media Stats

Posted by: Terry Oehrke in Social MediaNew MediaB2C on

Social Media Stats Social media is the buzzword this year but how many are really using it and who are they?  A recent report came out from Anderson Analytics uncovers some of the latest stats available about this media channel.  More than one-third of Americans are now regularly using

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Search Marketing Spend Forcasted to Double

Posted by: Terry Oehrke in SEOSearchPPCOnline AdvertisingB2CB2B on

Certified Google Professionals Forester just came out with a report from Marketing Executives that shows their projected marketing spend over the next 5 years.  The research shows that Marketers are forecasting to double their Search Marketing spend over the next 5 years.  Interactive Marketing

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Customer Engagement Important in the New Economy

Posted by: Terry Oehrke in Relationship MarketingLoyalty MarketingDatabase MarketingB2CB2B on

Relationship Marketing A recent study of 1300 Marketing Directors or above sited that 57% of the respondents said that email marketing will receive the greatest investment in 2009.  It's not that other initiatives are not important it's just that email has proven the most valuable way to

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To Flash Or Not To Flash, Is That the Question?

Posted by: Terry Oehrke in StrategyB2C on

To Flash or not to Flash, is that the question It's not Flash or no Flash the answer is using the best of both worlds.  Flash has been around for a while now.  Whenever we ask clients to give us a list of sites that they like they send us a list of Flash sites.  Once we talk to them about some of the challenges

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Search PPC or SEO

Posted by: Terry Oehrke in SEOSearchPPCB2CB2B on

 Pay-Per-Click (PPC) is the part of the search results screen that includes the couple of entries at the top as well as the listings down the right side. These placements are based on an auction-like service that sets a specific ranking based on the maximum price the

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Is Weather Important to Your Sales?

Posted by: Terry Oehrke in Online AdvertisingNew MediaB2CB2B on

We can utilize weather conditions at the ZIP code level to promote a specific product or service. We can target by specific temperature, humidity, pollen level, rain, etc.

I don't know how to get more targeted than this. For instance if you own a furnace and air

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Turn Your Marketing Green

Posted by: Terry Oehrke in StrategyRelationship MarketingLoyalty MarketingEmailDirect MailDatabase MarketingB2C on

This might sound weird but there are huge movements to move away from printed materials with the biggest one being catalogs. Schools are having contest to see how many catalogs a class can unsubscribe from. Take a look at the video here. There are sites that make it

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