It's that time of the year. We're not talking about sending your customer list a tin of cookies. We're talking about content treats. Hopefully you already have your holiday communications calendar prepared and your pulling together your content treats. Here's a few
Tag >> Database Marketing
Most everyone knows that when you break the rules in email marketing, you get labelled as a spammer and your IP address gets blacklisted.
Recently, however, ISPs have begun to permanently blacklist domains, not just IP addresses. That makes your web address unusable
Too many people separate interactive marketing from traditional advertising. When in actuality the two should learn from each other. Email is a prime example. The Analysis and Reporting part of our Email Marketing service provides vital customer information.
Our
A recent study of 1300 Marketing Directors or above sited that 57% of the respondents said that email marketing will receive the greatest investment in 2009. It's not that other initiatives are not important it's just that email has proven the most valuable way to
There are five best practices before subscribers open your messages to help keep them from hitting the spam button.
1. From Address
Make sure your From address is friendly and recognizable. It should contain the name of your company or well-known personality related
Most marketers believe that spammy looking content is the reason Internet service providers and major corporations block incoming e-mail.
It used to be true that words, like "Free" and "Mortgage", had a noticeable impact on email delivery. But spam filters have gotten
It's important to measure your marketing efforts so you can ensure that each one is worth the investment but also so you can improve the effectiveness of each marketing tactic. Consumers and businesses no longer fit into one major medium so we're not trying to compare
With all the SPAM blockers on the Internet, it's difficult to impossible for a company to communicate with their customers and potential customers using an internal email system. No one wants SPAM in their inbox. The ISP's don't want SPAM filling up their hard drives
Unfortunately, this question rarely comes up from a traditional advertising agency. That's why I started Ontarget and made sure that our classification is a marketing agency. This question is very important and should be asked. Without this understanding you don't