Most everyone knows that when you break the rules in email marketing, you get labelled as a spammer and your IP address gets blacklisted.
Recently, however, ISPs have begun to permanently blacklist domains, not just IP addresses. That makes your web address unusable
It's important to measure your marketing efforts so you can ensure that each one is worth the investment but also so you can improve the effectiveness of each marketing tactic. Consumers and businesses no longer fit into one major medium so we're not trying to compare
