Tag >> Loyalty Marketing

Customer Engagement Important in the New Economy

Posted by: Terry Oehrke in Relationship MarketingLoyalty MarketingDatabase MarketingB2CB2B on

Relationship Marketing A recent study of 1300 Marketing Directors or above sited that 57% of the respondents said that email marketing will receive the greatest investment in 2009.  It's not that other initiatives are not important it's just that email has proven the most valuable way to

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Hitting the Spam Button

Posted by: Terry Oehrke in Relationship MarketingLoyalty MarketingEmailDatabase Marketing on

Don't Push the SPAM Button There are five best practices before subscribers open your messages to help keep them from hitting the spam button.

 

1. From Address

Make sure your From address is friendly and recognizable. It should contain the name of your company or well-known personality related

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Why Is Your Email Getting Blocked?

Posted by: Terry Oehrke in Relationship MarketingLoyalty MarketingEmailDatabase Marketing on

Why is your email getting blocked Most marketers believe that spammy looking content is the reason Internet service providers and major corporations block incoming e-mail.

It used to be true that words, like "Free" and "Mortgage", had a noticeable impact on email delivery. But spam filters have gotten

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Is the Cost Worth The Risk?

Posted by: Terry Oehrke in StrategyRelationship MarketingLoyalty MarketingEmailDatabase Marketing on

With all the SPAM blockers on the Internet, it's difficult to impossible for a company to communicate with their customers and potential customers using an internal email system. No one wants SPAM in their inbox. The ISP's don't want SPAM filling up their hard drives

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Turn Your Marketing Green

Posted by: Terry Oehrke in StrategyRelationship MarketingLoyalty MarketingEmailDirect MailDatabase MarketingB2C on

This might sound weird but there are huge movements to move away from printed materials with the biggest one being catalogs. Schools are having contest to see how many catalogs a class can unsubscribe from. Take a look at the video here. There are sites that make it

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Who's Your Target Customer?

Posted by: Terry Oehrke in StrategySocial MediaRelationship MarketingLoyalty MarketingDatabase MarketingB2CB2B on

Unfortunately, this question rarely comes up from a traditional advertising agency. That's why I started Ontarget and made sure that our classification is a marketing agency. This question is very important and should be asked. Without this understanding you don't

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Customer Seduction

Posted by: Terry Oehrke in Social MediaRelationship MarketingLoyalty MarketingB2CB2B on

The days of passing an ad in front of someone seven times to make them purchase are over.  With the advent of DVR (Digital Video Recorders) people have made two very important statements.  First, I want content when I want it.  Second, I want to be able to fast forward

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Social Networks are Focus Groups 2.0

Posted by: Terry Oehrke in StrategySocial MediaRelationship MarketingLoyalty MarketingB2CB2B on

Smart companies are creating social networks to open up the dialog between their brand and the users of the brand. Most brands use these as a promotional channel but there's another very important use of a brand's social network, research.

 

The typical way to gain the

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