You may have seen the recent ominous headlines heralding doom for online ad networks. The Wall Street Journal headline reads, "Shakeout Threatens to Thin Out Web-Ad Brokers." Silicon Alley Insider says "Dozens and Dozens of Ad Nets Will Die."
But, what is really
It's been a long time coming but the promise of niche targetability is finally reaching the big boys in the social media space. With the launch of myAds from MySpace, I can now target only the very specific audiences I want to reach - based on demographics and
We can utilize weather conditions at the ZIP code level to promote a specific product or service. We can target by specific temperature, humidity, pollen level, rain, etc.
I don't know how to get more targeted than this. For instance if you own a furnace and air
PR has always been the way to reach media professionals when you had a significant newsworthy event of interest. The measurement for PR has always been the number of media impressions. Impressions on TV, radio, in newspapers, magazines, etc.
The research, conducted by