Google's Sidewiki, released on September 23, is a browser plug-in that allows anyone to add their own comments to a page for others to see that have the Sidewiki plug-in. Did I say that you can't filter these comments? YOU CAN'T.
The basic idea is that every page
New stats out for August show a huge increase in the number of video streams watched online from the same time a year ago. The metric coming from Nielsen VideoCensus showed a 41% increase in the number of online video streams viewed in the month of August compared to
Social media is the buzzword this year but how many are really using it and who are they? A recent report came out from Anderson Analytics uncovers some of the latest stats available about this media channel. More than one-third of Americans are now regularly using
For the younger socially connected audience Twitter is a marketing tool worth taking a look at. There are several ways to use Twitter. Some companies waste a lot of time and money trying to implement Twitter as a social marketing tool. It's important to create a
The mobile phone is one of the fastest moving technologies on the planet. This portable communications device is no longer just a phone. The mobile phone has reached the point where it's a viable marketing medium. All of the new phones include SMS text capability
You may have seen the recent ominous headlines heralding doom for online ad networks. The Wall Street Journal headline reads, "Shakeout Threatens to Thin Out Web-Ad Brokers." Silicon Alley Insider says "Dozens and Dozens of Ad Nets Will Die."
But, what is really
It's been a long time coming but the promise of niche targetability is finally reaching the big boys in the social media space. With the launch of myAds from MySpace, I can now target only the very specific audiences I want to reach - based on demographics and
We can utilize weather conditions at the ZIP code level to promote a specific product or service. We can target by specific temperature, humidity, pollen level, rain, etc.
I don't know how to get more targeted than this. For instance if you own a furnace and air
PR has always been the way to reach media professionals when you had a significant newsworthy event of interest. The measurement for PR has always been the number of media impressions. Impressions on TV, radio, in newspapers, magazines, etc.
The research, conducted by