Tag >> Online Advertising

Online Video Streaming Stats

Posted by: Terry Oehrke in Social MediaOnline AdvertisingNew Media on

Video Streams for August New stats out for August show a huge increase in the number of video streams watched online from the same time a year ago.  The metric coming from Nielsen VideoCensus showed a 41% increase in the number of online video streams viewed in the month of August compared to

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Chiclet Please!

Posted by: Terry Oehrke in StrategySocial MediaOnline AdvertisingEmail on

Social Media Do you know what a chiclet is?  You've seen them all over the Web.  Now you're starting to see them in emails and within the online ad banners.  Chiclets are the small images that represent social media environments such as Facebook, Digg, Delicious, LinkedIn, etc.

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Search Marketing Spend Forcasted to Double

Posted by: Terry Oehrke in SEOSearchPPCOnline AdvertisingB2CB2B on

Certified Google Professionals Forester just came out with a report from Marketing Executives that shows their projected marketing spend over the next 5 years.  The research shows that Marketers are forecasting to double their Search Marketing spend over the next 5 years.  Interactive Marketing

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Doom and Gloom???

Posted by: Christi Reynolds in Online AdvertisingNew Media on

You may have seen the recent ominous headlines heralding doom for online ad networks.  The Wall Street Journal headline reads, "Shakeout Threatens to Thin Out Web-Ad Brokers."  Silicon Alley Insider says "Dozens and Dozens of Ad Nets Will Die." 

But, what is really

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Targeting In Social Media

Posted by: Christi Reynolds in Social MediaOnline AdvertisingNew Media on

Social Media Targeting It's been a long time coming but the promise of niche targetability is finally reaching the big boys in the social media space. With the launch of myAds from MySpace, I can now target only the very specific audiences I want to reach - based on demographics and

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Monitor the Buzz

Posted by: Terry Oehrke in Social MediaSEOOnline Advertising on

Social media seems to be one of the hottest buzz words of the day.  There are so many people talking about what they like and what they don't like on thousands of blogs on the Internet.  It would take thousands of man hours to comb through all the blogs and gather the

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Is Weather Important to Your Sales?

Posted by: Terry Oehrke in Online AdvertisingNew MediaB2CB2B on

We can utilize weather conditions at the ZIP code level to promote a specific product or service. We can target by specific temperature, humidity, pollen level, rain, etc.

I don't know how to get more targeted than this. For instance if you own a furnace and air

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