Tag >> Online Advertising

Doom and Gloom???

Posted by: Christi Reynolds in Online AdvertisingNew Media on

You may have seen the recent ominous headlines heralding doom for online ad networks.  The Wall Street Journal headline reads, "Shakeout Threatens to Thin Out Web-Ad Brokers."  Silicon Alley Insider says "Dozens and Dozens of Ad Nets Will Die." 

But, what is really

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Targeting In Social Media

Posted by: Christi Reynolds in Social MediaOnline AdvertisingNew Media on

Social Media Targeting It's been a long time coming but the promise of niche targetability is finally reaching the big boys in the social media space. With the launch of myAds from MySpace, I can now target only the very specific audiences I want to reach - based on demographics and

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Monitor the Buzz

Posted by: Terry Oehrke in Social MediaSEOOnline Advertising on

Social media seems to be one of the hottest buzz words of the day.  There are so many people talking about what they like and what they don't like on thousands of blogs on the Internet.  It would take thousands of man hours to comb through all the blogs and gather the

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Is Weather Important to Your Sales?

Posted by: Terry Oehrke in Online AdvertisingNew MediaB2CB2B on

We can utilize weather conditions at the ZIP code level to promote a specific product or service. We can target by specific temperature, humidity, pollen level, rain, etc.

I don't know how to get more targeted than this. For instance if you own a furnace and air

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