It's that time of the year. We're not talking about sending your customer list a tin of cookies. We're talking about content treats. Hopefully you already have your holiday communications calendar prepared and your pulling together your content treats. Here's a few
Tag >> Relationship Marketing
It's not email vs. social marketing it's email and social marketing. Communicating within social media is basically using it as a distribution method just like we use email as a distribution method. The rules that apply for an effective email program are the same as
Most companies have been totally focused on new prospects vs. looking at their past customers as new prospects. Right now customers are cutting through the advertising price wars and looking for a brand they can trust and still receive a fair price. There will
Social media is being widely used in various ways. Businesses are jumping in with both feet before they test the depths of the water. There's a huge anxiety around being involved in social media. Unfortunately, very few are or understand how to measure the benefits of social media. A recent survey from MarketingProfs showed 47% were very interested in measuring their social media and 32% were somewhat interested in measuring their social media efforts.
The same study also showed that only 21% feel they are
Most everyone knows that when you break the rules in email marketing, you get labelled as a spammer and your IP address gets blacklisted.
Recently, however, ISPs have begun to permanently blacklist domains, not just IP addresses. That makes your web address unusable
Too many people separate interactive marketing from traditional advertising. When in actuality the two should learn from each other. Email is a prime example. The Analysis and Reporting part of our Email Marketing service provides vital customer information.
Our
A recent study of 1300 Marketing Directors or above sited that 57% of the respondents said that email marketing will receive the greatest investment in 2009. It's not that other initiatives are not important it's just that email has proven the most valuable way to
There are five best practices before subscribers open your messages to help keep them from hitting the spam button.
1. From Address
Make sure your From address is friendly and recognizable. It should contain the name of your company or well-known personality related
Most marketers believe that spammy looking content is the reason Internet service providers and major corporations block incoming e-mail.
It used to be true that words, like "Free" and "Mortgage", had a noticeable impact on email delivery. But spam filters have gotten
Due to the processes that ISP's are invoking to reduce the amount of SPAM you're probably getting more than half of your email blocked (unless you're using a Tier 1 provider). We can run a test on your email to see what the actual deliverability truly is if