Tag >> Social Media

Email With Social Marketing

Posted by: Terry Oehrke in StrategySocial MediaRelationship MarketingLoyalty MarketingEmail on

email with social media It's not email vs. social marketing it's email and social marketing.  Communicating within social media is basically using it as a distribution method just like we use email as a distribution method.  The rules that apply for an effective email program are the same as

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Public Comments on Your Web Pages

Posted by: Terry Oehrke in Social MediaNew MediaEcommerceB2CB2B on

Google Sidewiki Google's Sidewiki, released on September 23, is a browser plug-in that allows anyone to add their own comments to a page for others to see that have the Sidewiki plug-in.  Did I say that you can't filter these comments?  YOU CAN'T. 

The basic idea is that every page

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Online Video Streaming Stats

Posted by: Terry Oehrke in Social MediaOnline AdvertisingNew Media on

Video Streams for August New stats out for August show a huge increase in the number of video streams watched online from the same time a year ago.  The metric coming from Nielsen VideoCensus showed a 41% increase in the number of online video streams viewed in the month of August compared to

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Social Media Measurement

Posted by: Terry Oehrke in Social MediaRelationship Marketing on

Measuring Social Media Social media is being widely used in various ways.  Businesses are jumping in with both feet before they test the depths of the water.  There's a huge anxiety around being involved in social media.  Unfortunately, very few are or understand how to measure the benefits of social media.  A recent survey from MarketingProfs showed 47% were very interested in measuring their social media and 32% were somewhat interested in measuring their social media efforts.

The same study also showed that only 21% feel they are

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Chiclet Please!

Posted by: Terry Oehrke in StrategySocial MediaOnline AdvertisingEmail on

Social Media Do you know what a chiclet is?  You've seen them all over the Web.  Now you're starting to see them in emails and within the online ad banners.  Chiclets are the small images that represent social media environments such as Facebook, Digg, Delicious, LinkedIn, etc.

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Twitter is more like a river than a lake

Posted by: Terry Oehrke in StrategySocial MediaLoyalty Marketing on

Twitter is more like a river So what does that mean?  If you look at how people experience various social media you can see that Twitter is a place where you see content as it's moving very quickly in time.  A social community that holds items like photos, videos, articles, etc. would be

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Name Your Facebook Page

Posted by: Terry Oehrke in StrategySocial Media on

Interactive Marketing As Facebook starts to make a company page more like a personal profile page it's important to stake your claim.  Since the middle of June you have been able to create your own Facebook page name.  Unfortunately you can't just create a company page and pick a name. 

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Current Social Media Stats

Posted by: Terry Oehrke in Social MediaNew MediaB2C on

Social Media Stats Social media is the buzzword this year but how many are really using it and who are they?  A recent report came out from Anderson Analytics uncovers some of the latest stats available about this media channel.  More than one-third of Americans are now regularly using

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Twitter and Marketing

Posted by: Terry Oehrke in StrategySocial MediaNew Media on

For the younger socially connected audience Twitter is a marketing tool worth taking a look at.  There are several ways to use Twitter.  Some companies waste a lot of time and money trying to implement Twitter as a social marketing tool.  It's important to create a

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Targeting In Social Media

Posted by: Christi Reynolds in Social MediaOnline AdvertisingNew Media on

Social Media Targeting It's been a long time coming but the promise of niche targetability is finally reaching the big boys in the social media space. With the launch of myAds from MySpace, I can now target only the very specific audiences I want to reach - based on demographics and

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