Social media seems to be one of the hottest buzz words of the day. There are so many people talking about what they like and what they don't like on thousands of blogs on the Internet. It would take thousands of man hours to comb through all the blogs and gather the
Tag >> Social Media
Unfortunately, this question rarely comes up from a traditional advertising agency. That's why I started Ontarget and made sure that our classification is a marketing agency. This question is very important and should be asked. Without this understanding you don't
The days of passing an ad in front of someone seven times to make them purchase are over. With the advent of DVR (Digital Video Recorders) people have made two very important statements. First, I want content when I want it. Second, I want to be able to fast forward
Smart companies are creating social networks to open up the dialog between their brand and the users of the brand. Most brands use these as a promotional channel but there's another very important use of a brand's social network, research.
The typical way to gain the
PR has always been the way to reach media professionals when you had a significant newsworthy event of interest. The measurement for PR has always been the number of media impressions. Impressions on TV, radio, in newspapers, magazines, etc.
The research, conducted by