It's that time of the year. We're not talking about sending your customer list a tin of cookies. We're talking about content treats. Hopefully you already have your holiday communications calendar prepared and your pulling together your content treats. Here's a few
Tag >> Strategy
It's not email vs. social marketing it's email and social marketing. Communicating within social media is basically using it as a distribution method just like we use email as a distribution method. The rules that apply for an effective email program are the same as
No matter which analytics tool you're using you need to make sure you have the basic elements covered. Web site analytics used to be something that was buried in the IT department. Then it was a metric that the marketing department would us but it was still looking
Most companies have been totally focused on new prospects vs. looking at their past customers as new prospects. Right now customers are cutting through the advertising price wars and looking for a brand they can trust and still receive a fair price. There will
Do you know what a chiclet is? You've seen them all over the Web. Now you're starting to see them in emails and within the online ad banners. Chiclets are the small images that represent social media environments such as Facebook, Digg, Delicious, LinkedIn, etc.
So what does that mean? If you look at how people experience various social media you can see that Twitter is a place where you see content as it's moving very quickly in time. A social community that holds items like photos, videos, articles, etc. would be
Too many people separate interactive marketing from traditional advertising. When in actuality the two should learn from each other. Email is a prime example. The Analysis and Reporting part of our Email Marketing service provides vital customer information.
Our
As Facebook starts to make a company page more like a personal profile page it's important to stake your claim. Since the middle of June you have been able to create your own Facebook page name. Unfortunately you can't just create a company page and pick a name.
For the younger socially connected audience Twitter is a marketing tool worth taking a look at. There are several ways to use Twitter. Some companies waste a lot of time and money trying to implement Twitter as a social marketing tool. It's important to create a
It's not Flash or no Flash the answer is using the best of both worlds. Flash has been around for a while now. Whenever we ask clients to give us a list of sites that they like they send us a list of Flash sites. Once we talk to them about some of the challenges