Tag >> Strategy

To Flash Or Not To Flash, Is That the Question?

Posted by: Terry Oehrke in StrategyB2C on

To Flash or not to Flash, is that the question It's not Flash or no Flash the answer is using the best of both worlds.  Flash has been around for a while now.  Whenever we ask clients to give us a list of sites that they like they send us a list of Flash sites.  Once we talk to them about some of the challenges

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Are You Testing Your Marketing?

Posted by: Terry Oehrke in StrategyEmailDirect MailDatabase Marketing on

It's important to measure your marketing efforts so you can ensure that each one is worth the investment but also so you can improve the effectiveness of each marketing tactic. Consumers and businesses no longer fit into one major medium so we're not trying to compare

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The ROI on PPC

Posted by: Terry Oehrke in StrategySearchPPC on

We're not trying to make a statement for PPC (pay-per-click) over SEO (search engine optimization) in this article. Both are very important and work very well together. This article is about the incredible return on investment you get from a properly implemented and

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How Much Does A Web Site Cost?

Posted by: Terry Oehrke in StrategyEcommerce on

This should be a simple question but unfortunately there isn't an answer to this question. When someone asks us this question we try to associate a process that they may be familiar with in order to understand where we're coming from. We tell the the person that it's

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Is the Cost Worth The Risk?

Posted by: Terry Oehrke in StrategyRelationship MarketingLoyalty MarketingEmailDatabase Marketing on

With all the SPAM blockers on the Internet, it's difficult to impossible for a company to communicate with their customers and potential customers using an internal email system. No one wants SPAM in their inbox. The ISP's don't want SPAM filling up their hard drives

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Turn Your Marketing Green

Posted by: Terry Oehrke in StrategyRelationship MarketingLoyalty MarketingEmailDirect MailDatabase MarketingB2C on

This might sound weird but there are huge movements to move away from printed materials with the biggest one being catalogs. Schools are having contest to see how many catalogs a class can unsubscribe from. Take a look at the video here. There are sites that make it

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Who's Your Target Customer?

Posted by: Terry Oehrke in StrategySocial MediaRelationship MarketingLoyalty MarketingDatabase MarketingB2CB2B on

Unfortunately, this question rarely comes up from a traditional advertising agency. That's why I started Ontarget and made sure that our classification is a marketing agency. This question is very important and should be asked. Without this understanding you don't

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Social Networks are Focus Groups 2.0

Posted by: Terry Oehrke in StrategySocial MediaRelationship MarketingLoyalty MarketingB2CB2B on

Smart companies are creating social networks to open up the dialog between their brand and the users of the brand. Most brands use these as a promotional channel but there's another very important use of a brand's social network, research.

 

The typical way to gain the

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